• NewsTrak was incorporated as a division of Infotrak in June 2006 following a comprehensive needs assessment in the market that indicated that a gap existed in the provision of an efficient PR monitoring service.
• The NewsTrak team comprises of reknowned experts in Media Monitoring who have a great wealth of experience in the field
• Increasingly, Corporates require to keep tabs of what has been reported about them on electronic & print media.
• It is not only a good way of ensuring the corporate is aware of all information reported about them, but also a necessary way of auditing Publicity.
• Moreover monitoring of PR activities is a critical part of the normal due diligence stipulated within corporate governance today.
• NewsTrak makes every stage in the process of running a successful PR campaign more productive and economical with resources that are more efficient than anything else in the industry.
• Need to know who’s picking up your story and what the media are saying about you?
  • NewsTrak makes it easy, with media monitoring services that track your coverage, wherever and whenever it appears.
• With our YOTE bouquet, you can view, in one convenient place, all of your print & broadcast coverage.
  • Receive e-mail notifications to alert you when you’re mentioned in the media, share e-mail coverage, and create executive reports to keep management,colleagues, or clients appraised of your progress.
  • Prefer a hard copy of press clippings of your media coverage? 
    • Have NewsTrak drop you the media coverage you receive through our Weekly Runner service.

• NewsTrak is a clipping service that ensures that you can have all relevant information as is reported in the mainstream media.
• Currently NewsTrak is monitoring:
  • TV: KBC TV,KTN, CITIZEN TV, NTV
  • RADIO: CAPITAL FM, KISS FM, EASY FM, CITIZEN FM
  • PRINT: Nation, Standard, East African, Mainstream magazines(15)
• The NewsTrak reporting module has been designed to ensure that clients can easily archive information in electronic format. 
• The TV & radio are archived as Mpeg files 
• The Print files are archived as Jpeg 
• The Client has the option of receiving notification of topics subscribed for: as they break, daily, weekly or monthly.

• In today’s cutting edge communications era, NewsTrak realizes that the three most important stages in PR are:
  • PR execution which covers researching& contacting the media Researching the Media
  • Monitoring your Publicity
  • Evaluating the ROI
• NewsTrak provides sufficient support to monitor & evaluate your publicity through our Impact service

NewsTrak Quality Policy 

1. The crux of any monitoring service is in its Back up infrastructure.
   • The NewsTrak Back up system has the following stages
   • Local back up on serialized DVD, Tape drives.
   • Backup on the Central server
   • External Backup in a remote location
2. Uninterrupted Power supply.
   • The NewsTrak studios are supported by a 10KVA generator
   • For steady power supply, the broadcast equipment has an Inverter stabilizer.
3. State of the Art equipment
   • The NewsTrak computers machines comprise of High end Sony Vio towers.
   • The NewsTrak editing suite is supported by Pinnacle Studio & Adobe audition; the best in the industry.
   • Sony Capturing equipment; Sony 6 head video machines, Sony digital audio machines.
   • HP image scanner.
4. Efficiency in delivery of information using:
   • SMS info for Rapid alerts/notification of media hits –
   • Email delivery of clips using a WIFI radio link with 64KB bandwidth provide 100MBPS upload & download speeds. The wireless technology is claimed to be more stable.
5. NewsTrak systems & procedures( NSPs)
   • All NewsTrak information & output goes through rigorous checks & balances to ensure accuracy & consistency.
   • NSP is designed to ensure no clips are missed!

Advantages of using NewsTrak  

1. The NewsTrak team consist of reknowned media monitoring experts.
   • Infotrak founder, Angela Ambitho developed & launched the first PR evaluation service in east Africa. Today, this service is used by all key major corporates.
2. The NewsTrak efficiency promise
   • Our NSPs( NewsTrak systems & procedures) & Quality policy ensures that we provide optimum efficiency in service delivery to all our clients.
3. The NewsTrak pricing structure is competitive and void of baggage!
   • Free viewing of clips
   • Reasonable bouquets rates for clients who take up YOTE service
   • Added value in PR evaluation to include stakeholder opinion analysis.
4. News Trak’s use of cutting edge technology
   • All our technology ensures that the quality of clips received are of excellent quality & clarity.
5. News Trak’s Flexible notification/ delivery options
   • Email, Physical reports, sms notifications
6. News Trak’s commitment to deliver!
   • As a part of a fast growing professional research outfit, the News Trak team is hell bent on ensuring the reputation already set in the market is upheld.
   • WE WILL NOT LET YOU DOWN!