Media Research	Radio Today A qualitative study on radio Listenership A quest to unravel the whys of radio. Media Surveys Feasibilities Studies		Social Science	Public Policy research & Analysis Behavioural and attitude change studies Pre and Post intervention studies Hypothesis Testing Impact assessment and monitoring Baseline Studies MTRs –Mid Term Reviews EOPs-End of Project Reviews KAP( Knowledge Attitude & Perception studies)  Opinion surveys
Advertising & Branding	Consumer Usage and Attitude Surveys Advertising awareness/ Recall/ Impact Advertising concept testing & screening Brand Awareness/ Trial/usage Brand Equity Brand Image  Brand switching		Editing & Editorial Services	Report writing
Loyalty	Customer Loyalty( Mystery Shopping) Exit Surveys Brand Loyalty Employee Satisfaction surveys		Rappourteuring	In session recording & note taking Report Compilation
Marketing & Sales	Market segmentation Name Evaluation Product/Service user profiling Consumer Purchasing behaviour Market Entry studies Feasibility Studies		Capacity Building & Training	Communication, Media, Business & management skills
Product Development	Pricing studies Product Concept evaluation Product testing Packaging tests		Public Relations	Perception surveys Corporate Image & Reputation studies Media Content & Value analysis Crisis Management